Pages with heavy custom content load faster, with images loading as shoppers scroll and a size limit on video uploads that keeps pages from getting weighed down. Popup modals can now target individual collection pages, so you can run a collection-specific offer without showing it across your whole site.

Core Web Vitals improvements

Two changes reduce load time on pages with heavy custom content. Images inside custom HTML blocks now load as shoppers scroll rather than all at once, so they no longer slow down the initial page render. Video uploads in Admin now enforce a file size limit so oversized video files cannot be uploaded and weigh down your pages.

Popups can now target individual pages

Lead wall popups can now target individual collection pages, not just all inventory pages. If you only want to show an offer and associated form on a specific collection of inventory, you can now set it to do so. To set it up, go to Engagement > Popups > Add a new popup or edit an existing one and select the pages it should apply to.

Improvements:

• Confirm Availability forms are now fully compatible with the accessibility Stop Animation setting

Motive’s AI Chat now fires ASC events in GA4, so dealers can see chat engagement and leads alongside their other tracked conversions for the first time. Dealer groups can organize their location filter by state, country, or both.

ASC Events for Chat

Motive’s AI Chat now fires ASC events at each stage of a conversation, so dealers and their analytics partners can track chat performance the same way they track form submissions. When a shopper opens chat, sends a message, or submits contact information, the corresponding event fires in GA4 automatically. When the lead reaches the CRM, a conversion event fires separately. Dealers can finally measure how AI Chat contributes to leads, and OEMs auditing a dealer's GA4 will see proper ASC compliance for chat for the first time.

What this includes:

• asc_comm_engagement fires at three stages: when a shopper opens the chat (start), sends a message (engage), and submits contact information (send)
• asc_comm_submission fires when a chat-initiated lead is submitted
• All events include standard ASC parameters:
  • event_owner
  • comm_type
  • comm_status
  • page_type
  • department

Dealer groups can now organize their location filter by state and/or country

Dealer groups can now choose how their location filter groups stores on inventory results: by state, by country, both as a nested list, or a flat list. For large groups with rooftops across multiple states or regions, this gives shoppers a cleaner way to find nearby stores without scrolling through a long undifferentiated list.

Improvements

• item_location is now included on all asc_form_submission events, so multi-rooftop dealers and their analytics partners can attribute leads to the correct store. Applies to Check Availability, Test Drive, Trade, Finance, and other form types.
• Structured data on vehicle pages now uses the label "Vehicle" instead of "Car," so search engines and AI tools correctly categorize trucks, and vans as well as cars.
• Merge tags can now be used in accordion sections. Dealer name, phone number, and other dynamic fields now populate in FAQ and expandable content on the live site.

Fixes

• The site-wide banner now holds formatting choices on the live site. Previously, centering and other style settings would revert to defaults.
• The payment calculator no longer shows a "Get Trade Value" button for dealers who do not use Motive's trade tool.

Dealers can now set the heading level on any hero or banner directly in the page editor, giving SEO partners control over page structure without custom HTML. Vehicle detail pages now include car details in the page itself, so AI search tools get accurate information on the first request.

Page heading levels are now selectable in the editor

Dealers can now set the heading level (H1, H2, or H3) on any hero or banner directly in the page editor. Search engines and AI tools rely on a page's heading structure to understand it, and the best practice is one clear main heading per page. Until now a hero's title was always the top-level heading with no way to change it, and the only workaround was custom HTML that broke the hero's built-in inventory search. Heroes stay at their current heading level by default, so nothing changes automatically. To adjust it, open a hero in the page editor and select the heading level in its settings. The inventory results page also now has a single, structured main heading with text that is editable per dealer.

Vehicle detail pages now give AI assistants the full picture

Vehicle data is now built into the page from the start, so when a shopper asks ChatGPT, Claude, or another AI assistant about a specific vehicle on your site, those tools see the full details on the first request. This is automatic with nothing to turn on, and it works alongside the structured data improvements also in this release.

Improvements

• Dealership identity details now appear automatically on Contact, Directions, Service, Parts, Finance, and About pages. Individual vehicle listings now link each car to the selling dealership's Google Business Profile, and dealer-group rooftops each carry their own identity instead of the parent group's.
• The AI Quick Tag generator now writes shopper-friendly names and suggests a matching icon based on the collection you've linked. Find it under Complications > Quick Tags when adding or editing a tag.
• The page editor now has a floating live preview that pops out into a separate window and refreshes each time you publish, so you can edit and see your changes side by side without switching tabs.
• The locations map on dealer-group sites now holds the shopper's position when they return from a store detail page, and a link pointing to a specific store opens the map already zoomed in on that location.
• Screen-reader labels were added to the mobile navigation buttons (menu, call, directions) so assistive technology can describe them correctly.

Fixes

• The Suggestions Scan Now button no longer fails when a dealer site contains a malformed link.
• Pages with URLs that start with /service/ now route correctly. Previously, any sub-page under /service/ (such as /service/oil-change) routed to the main /service page instead.

IndexNow is now available for dealer sites, pushing inventory and page updates to search engines the moment they happen so current pricing and availability is more likely to surface correctly in Bing, Microsoft Copilot, and ChatGPT. Suggestions now shows which page each fix belongs to, with filters and search to zero in on any URL. The vehicle detail page now supports different disclaimer copy for new and used inventory, so each type gets the language it actually needs.

IndexNow keeps your inventory current in AI search results

IndexNow lets a dealer's site notify search engines the moment content changes, rather than waiting for them to crawl on their own schedule. This matters because Bing now powers both Microsoft Copilot and ChatGPT's web search, so fresher data means a dealer's current inventory and pricing is more likely to surface correctly in AI answers. Vehicle adds, price changes, removals, and any page or blog update all trigger a notification automatically once the feature is on. It's off by default. To enable it, open the dealer in Admin, go to Dealership, then the Advanced tab, and switch on IndexNow. There's also a one-time Backfill URLs button to push all existing inventory and pages right after enabling.

What this includes:

• Instant notifications to search engines when inventory is added, updated, or removed
• Automatic pings on any page or blog change
• One-time Backfill URLs button to submit all existing content on first enable

Separate disclaimer copy for new and used vehicle pages

The vehicle detail page now supports different disclaimer copy for new and used inventory. Before this, a single disclaimer applied to every vehicle, forcing dealers to pick between the language new vehicles need (MSRP and OEM pricing notes) and what used vehicles need (certified terms, mileage, condition language). Now there are two editors, one for new vehicles and one for used, each with a reset-to-default option. If only one is filled in, it applies to all inventory, so existing dealers see no change until they add a second disclaimer. The correct disclaimer also carries through to inventory exports. You'll find it in Admin under Copy, on the Disclaimers tab, in the VDP section.

New Suggestions Features

Every suggestion in the Suggestions tab now includes the page it lives on, for example "/about (About Us)," or a "Sitewide" label when it applies across the whole site. A new Page filter and Page A-Z sort let you focus on a single URL, and search now matches page paths and page titles. Combine these with the existing category filters to pull up all the spelling issues on /about before a launch, or all OEM compliance flags on the homepage. You'll find all of this in Admin under Suggestions after running a scan.

What this includes:

• Page label on every suggestion showing which URL it lives on, or "Sitewide" for cross-site issues
• New Page filter and Page A-Z sort
• Search that matches page paths and page titles
• Broken image suggestions now include a Regenerate Image button that creates a fresh AI-generated image and applies it in one click, rather than just flagging the issue

Improvements

• Groups can now choose which locations appear on the Locations page and drag them into the order they want. If a site uses nearest-first sorting based on the shopper's location, that still takes priority for visitors. Configure in Admin under Dealer Details > Address > Map Controls.
• The accessibility button, mobile menu action, and footer ADA logos can now link to a custom page instead of opening the AccessiBe widget. When a custom page is set, the AccessiBe widget is not loaded at all. Configure it in Admin under Navigation, on the new Accessibility tab.
• Lead source name can now be mapped to provider service tag in ADF/XML. New dealers get this by default; existing dealers can opt in in Admin by going to Lead Settings > Lead Sources
• Slideshow navigation arrows now have accessible labels so screen readers announce them correctly. This applies automatically to every dealer site with a slideshow.

Fixes

• Embed (iframe) components can now be used in place of raw html widgets. Previously, iframe components rendered incorrectly on live site and raw html widgets were used in their place.

Vehicle detail pages now include equipment lists in their structured data, so AI search tools and search engines can read the features on every vehicle the same way shoppers do. Suggestions now shows which page each recommendation belongs to, making it faster to jump directly to the issue instead of hunting for it. OEM compliance scanning now covers Genesis, INFINITI, Nissan, and MINI.

Richer structured data across vehicle and location pages

Vehicle detail pages now include the full equipment list in their structured data. Features like Apple CarPlay, heated seats, and navigation are pulled from the inventory feed and added to the Car schema on every VDP. Previously, those values were visible to shoppers on the page but invisible to AI assistants and search engines reading the page's structured data, so feature-specific queries often missed your listings entirely. Location pages on group sites now have structured data too, so search engines can match each page to the correct physical store in local search results.

What this includes:

• Vehicle features from the inventory feed added to Car schema on every VDP
• Structured data on group site location pages for accurate local search attribution

Suggestions shows page attribution and filtering

Every suggestion in the Suggestions tab now shows the page it belongs to. For example "/about (About Us)", or a "Sitewide" label for issues that apply across the whole site. A new Page filter and Page A-Z sort let you pull up all issues on a single URL and layer on existing category filters, like viewing every spelling issue on /about at once. Search also now matches page paths and titles. For dealers with a large number of open suggestions, or anyone auditing a specific page before launch, this makes working through the list significantly faster.

What this includes:

• Page name shown on every suggestion in the list
• Filter to view suggestions by specific page
• Sort by number of suggestions per page

OEM compliance now covers Genesis, INFINITI, Nissan, and MINI

Suggestions now runs compliance checks for four more brands: Genesis, INFINITI, Nissan, and MINI. The system already covered BMW, Lexus, and Mercedes-Benz. Each brand's rule set reflects its specific co-op and program requirements. Violations surface as suggestions in Admin so dealers can act before an audit. These scans are supplemental only to official compliance submissions and should be used as a tool to assist with OEM compliance.

Improvements

• Blog post publish dates are now editable after a post goes live. Previously, the publish date was locked once a post was published.
• Dealer groups can now decide which locations appear on a group site map and drag them into the order you want.
• A site-wide alert banner is now available under Popups in Admin. The banner runs across every page of the dealer's site and supports a custom message, icon, colors, sticky or scroll behavior, and an optional shopper dismiss.

Fixes

• On dealers using the newer pricing stack, the printout had been pulling from old pricing logic, which could mislabel line items. The printed page now mirrors the on-page pricing exactly.
• Facebook inventory exports now pass Facebook's validation. The export was sending blank transmission values and phone numbers without the country code prefix, causing Facebook to reject the feed. Both fields are now formatted correctly.