Website Privacy Policy – Motive, Inc.

Last modified: January 30, 2025

Introduction

This policy describes the types of information we may collect from you or that you may provide when you visit the website motivehq.com (the “Motive Website")

This policy applies to information we collect:

• from the Motive Website,
• in email, text, and other electronic messages between you and the Motive Website

Please read this policy carefully to understand the practices regarding your information and how we will treat it. By accessing or using the Motive Website or a Dealer Website, you agree to its terms.

Changes to this policy

This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

If the change involves:

• collecting new types of personal information,
• changing the purposes for which data is collected or used,
• sharing data with new or different categories of third parties, or
• changing your data processing or storage practices in a way that may surprise individuals;

then we will provide you with notice at least 30 days before such changes go into effect. After you receive such notice, you will have 30 days to opt out of the changes.

Children under 16 years of age

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at: privacy@motivehq.com

Residents of certain states in the United States under 13, 16, or 18 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your State Privacy Rights for more information.

Information We Collect About You

We collect several types of information from and about users of Motive Website. The table below identifies the categories of information that could be collected from you, and the “Collected” column indicates whether we collect this information (a “YES” value) or do not collect it (a “NO” value).

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

• Receiving help through our customer support channels;
• Participation in customer surveys or contests; and
• Facilitation in the delivery of our Service and to respond to your inquiries.

How We Collect Information

We collect this information:

• directly from you when you provide it to us,
• automatically as you navigate through the site, and
• from third parties, for example, our business partners.

Information You Provide to Us.

The information we collect on or through the Motive Website or Dealer Website within the scope of this policy may include the following:

• information that you provide by filling in forms on a website, including information provided at the time of requesting further services,
• information when you enter a contest or promotion sponsored by us, and when you report a problem with the website,
• records and copies of your correspondence (including email addresses),
• your responses to surveys that we might ask you to complete for research purposes,
• details of transactions you carry out through the website and of the fulfillment of your orders,
• financial information you provide us before placing an order through the website,
• your search queries on the website,
• loan qualification forms and applications.

You also may provide information to be published or displayed (hereinafter, "posted") on public areas of such websites, or transmitted to other users of the website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the websites with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect As You Navigate Through the Site.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve the Motive Website and the Dealer Websites and to deliver a better and more personalized service, including by enabling us to:

• estimate our audience size and usage patterns.
• store information about your preferences, allowing us to customize our Website according to your individual interests.
• speed up your searches.
• recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Motive Website or a Dealer Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Motive Website or a Dealer Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.
• Web Beacons. Pages of the Motive Website and Dealer Websites and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Motive, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

• to present the Motive Website and any applicable Dealer Websites and each site’s respective contents to you,
• to provide you with information, products, or services that you request from us,
• to fulfill any other purpose for which you provide it,
• to provide you with notices about your account, including expiration and renewal notices,
• to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection,
• to notify you about changes to our website or any products or services we offer or provide through it,
• to allow you to participate in interactive features on our website,
• in any other way we may describe when you provide the information, and
• for any other purpose with your consent.

We may also use your information to contact you about our own and third-parties' goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction, as permitted by applicable laws

We may disclose personal information that we collect or you provide as described in this privacy policy:

• to our subsidiaries and affiliates to carry out the purposes identified in the section immediately above,
• to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them,
• to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Motive, Inc.'s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Motive, Inc. about users of the Motive Website or any Dealer Website is among the assets transferred,
• to third parties to market their products or services to you if you have not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them,
• to fulfill the purpose for which you provide it,
• for any other purpose disclosed by us when you provide the information, or
• with your consent.

We may also disclose your personal information:

• to comply with any court order, law, or legal process, including to respond to any government or regulatory request,
• to enforce or apply our other agreements, including for billing and collection purposes,
• if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Motive, Inc., our customers, or others, as permitted by applicable laws.

How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
• Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt out by email privacy@motivehq.com. You can also always opt out by sending us an email stating your request to privacy@motivehq.com.
• Promotional Offers from the Company. If you do not wish to have your contact information used by the Company to promote our own or third parties' products or services, you can opt out by email privacy@motivehq.com or at any other time by sending us an email stating your request to privacy@motivehq.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience, or other transactions.
• Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers' target-audience preferences, you can opt out by privacy@motivehq.com or at any other time by sending us an email stating your request to privacy@motivehq.com. For this opt-out to function, you must have your browser set to accept all browser cookies.

We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

The States of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their residents with rights to:

• Confirm whether we process their personal information.
• Access and delete certain personal information.
• Correct inaccuracies in their personal information, taking into account the information's natural processing purpose (excluding Iowa and Utah).
• Data portability.
• Opt-out of personal data processing for:
  • targeted advertising (excluding Iowa);
  • sales; or
  • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
• Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by jurisdiction. To exercise any of these rights please send an email with your request to privacy@motivehq.com.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Nevada residents who wish to exercise this sale opt-out rights may submit a request to this designated address: privacy@motivehq.com. However, please know we do not currently sell data triggering that statute's opt-out requirements.

Contact Information

To ask questions or comment about this privacy policy or to register a complaint or concern, contact us at: privacy@motivehq.com.

Additional Canadian Privacy Notices

This section supplements other parts of this Privacy Policy and provides additional information for residents of Canada.

How We Disclose Personal Information Within Our Organization

We disclose personal information to our personnel who have a need to know your information in order to perform their duties. Depending on the type of personal information handled, this may include personnel in our customer team dealing with customers, customer applications, and after-sale services, customer support team, information technology and security team, product development and infrastructure maintenance team, legal and compliance team, management and administration, marketing and sales, and finance.

Marketing and Advertising

If required by applicable law, we will seek your express consent to collect, use and disclose your personal information for marketing and promotional purposes. Any use of your personal information for marketing and advertising purposes will be in accordance with your marketing preferences and consent choices. You may opt out of receiving marketing and advertising materials at any time by contacting us at privacy@motivehq.com, or follow the unsubscribe mechanism included in each marketing communication.

Canadian Privacy Rights

If you are a resident of Canada, you have the right to submit certain requests relating to your personal information as described below. To exercise any of these rights, please email us at privacy@motivehq.com. We may need to authenticate your identity before your request can be processed. For authentication, you may be asked to log into your account or to provide additional pieces of personal information that we will match against our records.

Depending on your jurisdiction, you may have the following privacy rights:

• The right to access, correct, update or request deletion of the personal information we collect about you.
• The right to opt out of marketing communications, even if you have previously consented to receiving them. You may opt out at any time.
• The right to request a portable copy of your personal information.
• The right to de-indexation, re-indexation or cessation of dissemination of your personal information.
• If we have collected and process your personal information with your consent, then you may have the right to withdraw your consent.

Please note that if you make a privacy rights request, we will retain the personal information submitted in connection with your request for recordkeeping purposes, as permitted by applicable laws.

Cross-Border Transfer of Personal Information

We will disclose your personal information to our affiliates and third-party service providers that may be located outside of Canada. As a result, your personal information may be transferred to and processed in countries outside of Canada. If you live in Quebec, your personal information may be communicated to entities outside of the province of Quebec. Our affiliates and third-party service providers and partners may operate around the world. This means that when we collect your personal information, such information may be processed in any of these countries and, accordingly, may be accessible to courts, law enforcement, and national security authorities of those countries.

If you have any questions or wish to obtain further written information about our policies and practices with respect to the collection, use, disclosure or storage of your personal information by our affiliates or service provider outside of Canada, you may contact our Privacy Officer at privacy@motivehq.com.