We launched in 2020. We started with powersports dealers, on a mission to give dealerships better websites.

We changed direction in 2021. We rebuilt our platform to focus exclusively on retail automotive dealers. We signed our first auto dealer customers.

We started to grow in 2022. Growth compounded as dealer groups came onboard and our footprint expanded nationally.

We entered the club in 2023. We earned our first OEM partnership.

We grew up in 2024. We joined website programs for Genesis, Harley-Davidson, Lexus, and Nissan Canada — and raised our Series A financing.

We crossed the chasm in 2025. We partnered with major OEMs like BMW, Nissan, and more. Large enterprise dealer groups started moving to Motive.