AI Chat now fires ASC events

Motive’s AI Chat now fires ASC events in GA4, so dealers can see chat engagement and leads alongside their other tracked conversions for the first time. Dealer groups can organize their location filter by state, country, or both.

ASC Events for Chat

Motive’s AI Chat now fires ASC events at each stage of a conversation, so dealers and their analytics partners can track chat performance the same way they track form submissions. When a shopper opens chat, sends a message, or submits contact information, the corresponding event fires in GA4 automatically. When the lead reaches the CRM, a conversion event fires separately. Dealers can finally measure how AI Chat contributes to leads, and OEMs auditing a dealer's GA4 will see proper ASC compliance for chat for the first time.

What this includes:

• asc_comm_engagement fires at three stages: when a shopper opens the chat (start), sends a message (engage), and submits contact information (send)
• asc_comm_submission fires when a chat-initiated lead is submitted
• All events include standard ASC parameters:
  • event_owner
  • comm_type
  • comm_status
  • page_type
  • department

Dealer groups can now organize their location filter by state and/or country

Dealer groups can now choose how their location filter groups stores on inventory results: by state, by country, both as a nested list, or a flat list. For large groups with rooftops across multiple states or regions, this gives shoppers a cleaner way to find nearby stores without scrolling through a long undifferentiated list.

Improvements

• item_location is now included on all asc_form_submission events, so multi-rooftop dealers and their analytics partners can attribute leads to the correct store. Applies to Check Availability, Test Drive, Trade, Finance, and other form types.
• Structured data on vehicle pages now uses the label "Vehicle" instead of "Car," so search engines and AI tools correctly categorize trucks, and vans as well as cars.
• Merge tags can now be used in accordion sections. Dealer name, phone number, and other dynamic fields now populate in FAQ and expandable content on the live site.

Fixes

• The site-wide banner now holds formatting choices on the live site. Previously, centering and other style settings would revert to defaults.
• The payment calculator no longer shows a "Get Trade Value" button for dealers who do not use Motive's trade tool.