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July 13, 2026
Core web vitals continuous improvements.
Pages with heavy custom content load faster, with images loading as shoppers scroll and a size limit on video uploads that keeps pages from getting weighed down. Popup modals can now target individual collection pages, so you can run a collection-specific offer without showing it across your whole site.
Core Web Vitals improvements
Two changes reduce load time on pages with heavy custom content. Images inside custom HTML blocks now load as shoppers scroll rather than all at once, so they no longer slow down the initial page render. Video uploads in Admin now enforce a file size limit so oversized video files cannot be uploaded and weigh down your pages.
Popups can now target individual pages
Lead wall popups can now target individual collection pages, not just all inventory pages. If you only want to show an offer and associated form on a specific collection of inventory, you can now set it to do so. To set it up, go to Engagement > Popups > Add a new popup or edit an existing one and select the pages it should apply to.

Improvements:
- Confirm Availability forms are now fully compatible with the accessibility Stop Animation setting