Blog • News • July 8, 2026
Motive is now a Subaru Certified Website Provider
Subaru dealers can now build brand-aligned, OEM-compliant websites with AI-powered tools and every required integration included.

Motive has been approved as a Certified Website Provider for the Subaru Certified Digital Program.
Subaru dealers across the United States now have access to Motive’s full platform with OEM compliance and native support for each brand’s standards. Shoppers can search, sort, filter, and find their next vehicle in seconds through conversational search, instant filtering, and infinite scrolling.
Motive’s platform includes built-in tools for trade-in, service scheduling, and credit applications, with native integrations for Xtime, RouteOne, Dealertrack, and other systems dealers already use. AI-powered chat, descriptions, search, and background replacement are included through Motive Intelligence, preloaded with Subaru data and expandable with each dealership’s own knowledge base.
Dealers can make changes to their site in seconds, create pages with AI, and build custom forms that feel native to their brand.
Ready to learn more? Explore the Subaru program or schedule a demo.
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