Certified
Great things happen when you simplify your website.
Motive makes it easy to give your customers an experience that is just as good as the cars they're buying.


Search everything by searching anything
Conversational search, instant filtering, and infinite scroll. Motive’s search helps your shoppers find the Subaru they're looking for, faster.

All the tools you need, built in
Trade-ins, service scheduling, and credit applications. All included. And it connects with the tools you already run, like Xtime, RouteOne, and DealerTrack.

Become AI-first overnight
Motive Intelligence comes preloaded with Subaru data and gets smarter with your own knowledge base. Ask AI handles the hard questions accurately. When shoppers are ready to browse, they can ask for vehicle recommendations directly.

There’s a toggle for that
Add a feature, tweak a layout, or build a new page. All in seconds, no tickets or long waits required.

Create pages in seconds, powered by AI
Build pages, make changes, and go live without a training manual. AI writes content based on what it knows about your dealership and inventory.

Forms that match your site
Build custom forms that feel native to your site. No iframes, no dropped-in widgets. Multi-step, fully styled, and fully yours.